Reston, VA—The National Association of Secondary School Principals (NASSP) today announced it has partnered with DoSomething.org, the largest organization dedicated to mobilizing young people for social change, to increase voter registration throughout its student programs in advance of the 2020 presidential election. NASSP will work with school leaders, advisers, and students across the country—including members of the National Honor Society and National Student Council—to implement DoSomething’s Online Voter Registration Drive (OVRD) tool, giving students an outlet for action and real-world impact.
“We’re always trying to meet young people where they are, and in this case, that’s replicating the voter registration drive experience digitally. Young people don’t have the usual cafeteria table or classroom experience right now to run a drive like this, so we created something that makes registering their friends and communities as easy as texting a link. The custom pages allow young people to show what issues they care about and begin the conversation around the importance of voting,” says Tej Gokhale, civic action lead at DoSomething. “We’re excited to reach even more young people through our partnership with NASSP in hopes of record new registrations and youth voter turnout.”
OVRD takes the idea of running a voter registration booth and makes it completely virtual, filling a critical civic engagement need during COVID-19. Each student can create a personalized digital voter registration page and share the link to that page with other eligible students, community members, and beyond. They can then track their progress with real-time performance metrics that will tell them how many voter registrations were generated through their page. While many students who want to participate may not be of voting age, they can still make a difference with the OVRD by encouraging others to exercise their civic responsibility and take part in the upcoming 2020 elections.
“Voting is arguably one of the most important ways that students and young adults can use their voices to effect change on local, state, and national levels,” stated Nara Lee, director of student leadership at NASSP. “We are excited to team up with DoSomething to give students an opportunity to lead voter registration efforts. While there are many ways to register to vote, DoSomething’s OVRD platform provides an online, user-friendly experience and at-a-glance tracking that allows students to develop new leadership skills and create civic engagement within their communities.”
With over 5 million members creating impact at scale and 25 years of experience activating young people through national social change campaigns, DoSomething is uniquely positioned to lower the barriers to voter registration for this massive audience during this election cycle. The organization’s voter registration initiatives during the midterm elections in 2018 directly registered 118,706 young people to vote through the DoSomething.org platform, contributing to the largest youth voter turnout in over 25 years.
To learn more about this voter registration initiative, visit DoSomething.org/NASSP.
DoSomething.org is the largest organization exclusively for young people and social change. We’re activating 5 million young people (and counting!) to do good in every U.S. area code and in 131 countries. Using our digital platform, members join DoSomething’s volunteer and civic action campaigns to make offline impact at scale. Our members have clothed half of America’s homeless youth. They’ve cleaned up 3.7 million cigarette butts. They’ve run the world’s largest youth-led sports equipment drive. And more! Young people have the power and the passion to transform their communities—we help them get it done. Let’s do this!
The National Association of Secondary School Principals (NASSP) is the leading organization of and voice for principals and other school leaders across the United States. NASSP seeks to transform education through school leadership, recognizing that the fulfillment of each student’s potential relies on great leaders in every school committed to the success of each student. Reflecting its long-standing commitment to student leadership development, NASSP administers the National Honor Society, National Junior Honor Society, National Elementary Honor Society, and National Student Council.