Careers at NASSP

Position Summary:

The Director of Member Engagement at NASSP drives innovative, data-driven programming to enhance member engagement, recruitment, and retention. This role promotes cross-departmental collaboration to ensure leadership development initiatives align with NASSP’s membership strategy, leveraging data analytics and emerging technologies to evaluate program effectiveness and optimize outcomes in recruitment, retention, and continuous engagement. Leading the Member Engagement Team, the Director fosters a forward-thinking environment to expand membership reach and deliver exceptional experiences for both members and non- members, advancing NASSP’s mission and strategic goals.

Additionally, the Director oversees the organization’s continued engagement with recognized school leaders and spearheads scholarship and awards programs for student chapters and councils, including the Honor Society and the National Association of Student Councils. This role manages key recognition programs such as the National Principal of the Year (POY), Assistant Principal of the Year (APOY), and the Ambassador Program, driving engagement and retention across all.

Key Responsibilities:

Data-Driven Leadership

• Act as a strategic leader, offering data-informed solutions that align with NASSP’s strategic goals, including membership, advocacy, and professional learning initiatives.
• Develop, own, and execute the Engagement Ladder strategy, ensuring alignment with organizational objectives to support recruitment and retention efforts.
• Utilize data analytics to assess the effectiveness of programs, services and initiatives in driving recruitment and retention.
• Identify and analyze opportunities for new programmatic initiatives that benefit members and non- members alike.
• Monitor and interpret conversion metrics for leadership development programs, sharing insights to drive data-informed decisions.
• Create and analyze reports to track engagement metrics and the impact of programs on membership growth and retention.

Cross-Department Collaboration

• Facilitate cross-department collaboration with a data-driven decision-making mindset to strategically execute NASSP’s programmatic goals.
• Collaborate with Membership, Marketing, and Communications teams to align leadership development offerings with member needs and NASSP’s strategic goals, improving program attendance and engagement.

• Partner with the Leadership Development and the Membership, Marketing, and Communications teams to design and implement innovative strategies that expand membership reach and improve engagement experiences.
• Work closely with the Technology team to develop, maintain, and enhance the Engagement Ladder data system, tracking impact and supporting strategic engagement initiatives that contribute to a comprehensive engagement ladder strategy.
• Develop dashboards to provide real-time insights into the performance of programs, services, and engagement metrics.

Leadership and Collaborative Oversight

• Lead the development of a system that integrates membership recruitment and retention into all external and internal programming, ensuring alignment with NASSP’s strategic goals.
• Provide strategic oversight to ensure continuous engagement with recognized school leaders by guiding the development and implementation of strategies that foster their sustained involvement with the organization.
• Exercise leadership oversight in the development and implementation, and continuous improvement of recognition programs and awards, including scholarships and grants, for school leaders and school programs.
• Direct the organization and selection processes of recognition programs, including the enhancement of action plans, timelines, success measures, and the execution of celebration events.
• Lead the refinement of the Ambassador Program to enhance engagement with external members.

Program Strategy & Impact

• Assess the outreach and impact of our leadership development experiences to enhance member recruitment and retention for school leaders and student programs.
• Ensure programs implement equitable, innovative, and streamlined processes, that prioritize diversity, equity, and inclusion.
• Develop and implement systems to increase the visibility, impact, and alignment of program initiatives with recruitment and retention goals.
• Ensure the value proposition of NASSP’s programs is realized by positively influencing recruitment, retention, and engagement metrics.

Required Knowledge, Skills, and Experience:

• Bachelor’s degree in education, communications, business management, or related field. Master’s degree preferred.
• Minimum of 7-10 years in educational leadership, program development, or member engagement within nonprofit or K-12 settings.
• Strategic thinker committed to fostering a positive work culture.
• Strong commitment to diversity, equity, and inclusion (DEI) principles, actively advancing DEI in mission- driven work.
• Excellent organizational, leadership, communication and public speaking skills.
• Proficiency with data analytics tools (i.e. Power BI) and business office technology.
• Experience in budget planning and management.
• Demonstrated ability to successfully lead cross-departmental projects and drive collaboration across multiple teams.
• Problem solver with strong skills in anticipating needs, setting priorities, and meeting deadlines.
• Proven ability to foster strong relationships across all levels of the organization
• Self-motivated, energetic and detail-oriented with a proactive approach to achieving goals.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Salary Range: 125,000 – 140,000 USD Annually

The referenced salary range is based on the Company’s good faith belief at the time of posting. Actual compensation may vary based on factors such as work experience, market conditions, education/training and skill level.

Please email your cover letter and resume to [email protected].