Careers at NASSP

POSITION SUMMARY

The National Association of Secondary School Principals (NASSP) is seeking a creative and experienced Director of Marketing on a short-term basis. This position will lead and execute a data-driven programming and product marketing strategy for NASSP and our student leadership programs, including the National Honor Society, National Junior Honor Society, National Elementary Honor Society and National Association of Student Councils. The ideal candidate is data-driven, results-oriented, and thrives in a culture of innovation, collaboration, and continuous improvement. Note that this role is temporary and focuses on maintaining and executing existing strategies rather than developing new long-term plans.

Essential Duties and Responsibilities:

Marketing Strategy

• Maintain and execute existing marketing strategies and campaigns to promote our offerings, including membership, events, online stores, and other programming, including but not limited to:
  • NHS Scholarship
  • NASC Scholarship
  • NJHS OAA
  • NASC NCOE
  • National Principals Month
  • UNITED 2025
  • NHS/NASC Conference 2025
  • NASSP Leadership Learning Series
  • National Student Leadership Week
  • 2025 Spring store sales campaign
• Oversee ongoing market research efforts to identify trends and opportunities for growth, efficiencies, and new audiences.
• Stay current on industry trends and best practices in marketing, utilizing this knowledge to inform ongoing marketing strategies.
• Oversee the organization’s digital marketing efforts, including website management, email marketing, SEO, SEM, and social media campaigns.
• Collaborate with cross-functional teams to continually enhance the user experience and conversion rate optimization of the online stores.
• Oversee the development and distribution of all marketing materials, including digital, print, and social media content.
• Collaborate with cross-functional teams, to ensure a consistent brand, message, and user experience across all marketing channels and campaigns.

Store Sales

• Support in monitoring inventory levels and facilitating re-orders with the support of the Finance team.
• Review product art proofs to ensure alignment with brand guidelines.

Data and Analytics

• Leverage existing dashboards to analyze data and trends, identify potential areas for risk and improvement, and inform strategy development and decision making.
• Provide regular reporting and analysis for the Managing Director of Growth Strategy.

Management

• Coach and develop four (4) marketing team members towards achieving organizational strategic goals and personal professional goals.
• Support in the management of a comprehensive budget that supports the marketing strategy objectives and operations.
• Manage marketing operations, including management of external vendors (e.g., data services, digital consultants, printing and production, etc.).
• Maintain strong relationships with key stakeholders, partners, and vendors to enhance collaboration and support for our marketing initiatives.

Other

• Engage in transition support; work closely with the outgoing Director of Marketing and Managing Director of Growth Strategy to understand ongoing projects, priorities, and key responsibilities.
• Ensure clear and consistent communication with team members and key stakeholders throughout the temporary assignment.
• Focus on maintaining continuity of current marketing strategies and projects.
• Prioritize key projects and campaigns to ensure seamless execution during the transition period.
• Prepare documentation to include open projects and review with Managing Director of Growth Strategy to facilitate the swift re-engagement of the Director of Marketing upon their return.
• Other duties as assigned.

Required Knowledge, Skills & Experience:

Experience

• 6+ years of marketing experience, communications, or a related field.
• Proven track record of developing and executing successful marketing campaigns for non-profit organizations or similar industries.
• Strong understanding of digital marketing channels and platforms, including social media, email marketing, SEO, SEM, and web analytics.
• Demonstrated experience collecting, analyzing and leveraging data to inform strategy development and decision making.
• Experience setting, measuring, and meeting key performance indicators.
• Proven track record of creative, analytical, and strategic thinking, with a focus on achieving measurable results.
• Experience in managing and developing a team of marketing professionals preferred.
• Experience with association management software (AMS) preferred.
• Bachelor’s degree in Marketing, Communications, or a related field required.

Skills and Critical Success Factors

• An understanding of K-12 schools and the education industry.
• Ability to effectively collaborate with cross-functional teams.
• Excellent analytical, problem-solving, and strategic planning skills.
• Ability to develop and align strategies with organizational priorities and objectives.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to prioritize multiple projects and meet deadlines.
• Creative-thinker with an entrepreneurial spirit.
• Organized and self-motivated

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary: $55 per hour
The referenced salary is based on the Company’s good faith belief at the time of posting. Actual compensation may vary based on factors such as work experience, market conditions, education/training and skill level.

Please email your cover letter and resume to [email protected].

POSITION SUMMARY

The position of Business Data Analyst is an important role within NASSP’s Technology team. Working alongside other members of the team and the Association staff, this resource will be required to review, analyze, and evaluate data with the goal of gleaning actionable business information. Utilizing mature skills in Power Bi and Power Automate, the Business Data Analyst will be an integral part of an existing team, focused on mining information from our various systems to support business decisions with traceable and auditable data. Experience with collecting data from various sources through integrations is a requirement of this role.

The Business Data Analyst will also have extensive interaction with other members of the Association in facilitating requirements gathering sessions and compiling user / functional requirements. Hands on experience with developing comprehensive traceability matrices is a significant advantage.

This is not an entry-level position. Applicants must be experienced in this field and demonstrate hands-on expertise with Power BI, Power Automate, data analysis, and requirements gathering.

While not specifically required, applicants with data warehousing projects will be given preference. Also, while not specifically required, applicants with experience in continuous process improvement and Six Sigma will be given preference.

ESSENTIAL RESPONSIBILITIES

• Ability to collaborate with Technical as well as Business staff. It is important for the person in this role to work closely with our business partners and to deliver solutions aligned with business needs.
• Must have the discipline to document conversations, action items and plans to ensure timely and accurate delivery of required work.
• Extensive personal experience with Power Bi / Fabric, systems integration and technical data infrastructures.
• Hands-on experience with Power Automate and a track record of identifying and automating manual processes.
• A collaborator with a willingness to learn and the ability to teach.
• Clear written and verbal communication. Experience with developing user and functional requirements documents is an essential component of this role.
• Experience with documenting operational / business procedures, including “Flow Charting”, with the goal of developing SOPs or a Requirements Document for automation.
• Other duties as assigned by the Technology Team.

REQUIRED KNOWLEDGE, SKILLS, AND EXPERIENCE

• A minimum of 5 or more years of experience.
• Bachelor’s Degree required or equivalent work experience.
• Intermediate / Advanced knowledge of Microsoft M-365 E5 suite of products including SharePoint online.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary Range: 80,000 – 95,000 USD Annually

The referenced salary range is based on the Company’s good faith belief at the time of posting. Actual compensation may vary based on factors such as work experience, market conditions, education/training and skill level.

Please email your cover letter and resume to [email protected].