Spring is a season of milestones in high schools across the country, and nothing captures that energy quite like prom. However, behind the excitement of venue reveals and grand marches lies a quiet anxiety for many of our families: the cost. At Harrison High School in Harrison, AR, where 60% of our student body qualifies for free or reduced-price lunch, formal events can quickly transition from a rite of passage to a heavy financial burden. 

I didn’t fully grasp the extent of this barrier until I sat down with our students for one of our regular “Java with Jay” morning coffee chats. When discussing the low turnout at a recent school dance, the conversation revealed a deeper, systemic issue. It wasn’t a lack of school spirit keeping students away; it was financial pressure. 

As school leaders, we often look at the logistics of an event when attendance drops. But when we actually listen to our students, we uncover the root causes. Together, we brainstormed a variety of options. We discussed shifting some of our dances to Friday nights immediately following sporting events to lower the stakes and eliminate the expectation of buying a new outfit. But for prom, the students wanted to maintain the tradition while removing the price tag. They were looking for a win-win to get as many peers involved in the school’s after-hours events as possible. 

Enter our school’s Key Club and “The Promise Project.” 

A Key Club student at Harrison High School in Harrison, AR, with donated dresses for “The Promise Project.”
A Key Club student at Harrison High School in Harrison, AR, with donated dresses for “The Promise Project.” Photo courtesy of Jay Parker.

Our student leaders recognized that many community members and staff had stunning formal dresses, barely worn heels, and sparkly accessories gathering dust in their closets. They put out a brilliant call to our community: “It is time to let your formal wear have its ‘main character’ moment again!” 

The Key Club’s initiative is “The Promise Project.” For it, student leaders aren’t just placing a rack of free clothes in a hallway; they are creating a curated boutique experience at absolutely no cost to our students. Held one Friday evening last month in our arena mezzanine, the event went far beyond a simple shopping trip. It featured live hair technique demonstrations and refreshments for all attendees, ensuring that the process of getting ready was just as celebrated as the dance itself. By asking for donations and encouraging students to RSVP, they created an organized, dignified, and exciting environment for their peers. 

For my fellow principals looking to make formal events more accessible this spring, I offer a few actionable takeaways from our journey: 

1. Ask the Right Questions 
If event attendance is low, don’t assume it’s because of student apathy. Create informal forums to ask students directly about the barriers they face.  

2. Rethink the Format 
Not every dance needs a tuxedo. Consider weaving casual, post-game dances into your school culture to provide high-energy, low-cost social alternatives.  

3. Empower Student Solutions 
“The Promise Project” is successful because it is student-led. Items were collected and sorted, and students had plenty of options to choose from. When students drive the initiative, the stigma of receiving assistance disappears, replaced by a culture of community support. 

High school is about building a community where every learner feels they belong. By syncing our administrative support with student voice, we can ensure that financial hardship never keeps a student from experiencing the magic of their high school milestones. 

For more on student voice and empowerment, see the April issue of Principal Leadership.  

About the Author

Jay Parker is the principal of Harrison High School in Harrison, AR. 

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